Cicero Group has launched a healthcare practice as part of its continued growth into new sectors.

Former Baxter Senior Communications Director Fiona Cohen has been appointed to lead the practice, bringing a wealth of expertise from more than 30 years working in PR, including a decade inside the pharmaceuticals sector. Fiona has led communications at some of the world’s largest healthcare providers including Baxter Healthcare and Roche. She also drove the expansion of the MSL Group, setting up three offices across Asia during her time with the agency.

Fiona’s appointment comes during a period of strong growth at Cicero, with double-digit expansion over the past year. Her position further enhances Cicero’s offering, after the agency recently launched an energy practice.

Jeremy Swan, Chief Executive at Cicero Group, said: “Health...

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